Tuesday 25 August 2009

What do you think about Farm-washing...?


Here's an interesting article about not just the way our foods today are processed, but the way they are packaged and branded...can we still keep on branding foods like they come from the farm...or do we need to industrialise the imagery used...would anyone buy butter or goats cheese if it showed a picture of a large computerised industrial churner making the cheese?

With the results of a recent survey in the UK press showing that organic foods have no more benefits than ordinary goods...who's washing who?

What do you think? Are you working on food branding right now? What imagery are you using to portray these foods and why?
Here's the link to the feature on Brandchannel
http://twit.ac/EA-U.html

1 comment:

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