Great advertising for International Vegetarian Union

Need I say more! Only that I fancy I nice juicy steak ;)

What do you think about Farm-washing...?

Here's an interesting article about not just the way our foods today are processed, but the way they are packaged and branded...can we still keep on branding foods like they come from the farm...or do we need to industrialise the imagery used...would anyone buy butter or goats cheese if it showed a picture of a large computerised industrial churner making the cheese?

With the results of a recent survey in the UK press showing that organic foods have no more benefits than ordinary goods...who's washing who?

What do you think? Are you working on food branding right now? What imagery are you using to portray these foods and why?
Here's the link to the feature on Brandchannel
http://twit.ac/EA-U.html

Personalisation gone mad!

The craze for personalisation has made Domino's pizza think.
Now you can personalise your pizza by telling them what toppings you want, what thickness of bread, how much sauce and cheese, but one better than that...you can also name your pizza - so get your naming hats on the next time you order a takeaway - it's getting more and more complicated by the day! I thought takeaway's were supposed to be the easy option...now we have to be a copywriter and a pizza constructor to get our pizza order sanctioned.

For more interesting things see....

take a look at this blog which posts up an interesting thing every day...today cochineal!
You may not want to dwell on it, but did you know the ingredient that gives Danon boysenberry yogurt and Tropicana Ruby Red Grapefruit juice their distinctive colors comes from crushed female cochineal beetles.

How to cook the perfect boiled egg...

Worrying about over-cooked or under-cooked boiled eggs? That's now a thing of the past with this new technique developed by the UK assurance scheme Lion Quality.

After cooking begins, an invisible, temperature-sensitive thermochromic print appears in black to indicate when an egg is soft, medium or hard-boiled.

The eggs, will be sold in three different types of cartons to make it even more consumer friendly!