Books which go up in smoke?

To Ease the blow of the UK ban on smoking in public spaces that came into effect on July 1st, TankBooks have developed books packaged like cigarettes with cellophane wrapping on the outside and silver foil on the inside. Despite their size, the first series of TankBooks aren't the intellectual equivalent of Menthol Lights. Pitched as 'tales to take your breath away', the box-packed reads range from Kipling's "The Man Who Would Be King" to Kafka's "Metamorphosis". While perhaps not tempting enough for every smoker to kick the habit and take up reading instead, it's a start.

TankBooks are the brain child of Tank, a British think tank, creative agency and publishing unit.

Website: www.tankmagazine.com/tankbooks
Source Springwise