I was reading one of my favourite french blogs - Why Travel to France, and came across this today....two flavours of jam - 'Arse scratch' and 'Old boy' - mmmm wonder what's inside? France has a knack of producing products with interesting names...how about French Rabbit wine - sold in a tetrapak! Or Le Freak and Elephant on a Tightrope, developed for English speaking audiences to help flagging sales of French wine. What do you think of this strategy?
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