Saturday, 26 July 2008

The Starck Reality of the French President's office accessories..oh, and the Euro!.


"Behind the summits and meetings, France wants its European presidency to be all about style and impeccable good taste.

Appalled by the tacky plastic pens, badges and Velcro-fastening free shoulder-bags that are often synonymous with major events like this, the foreign minister, Bernard Kouchner, has enlisted an artistic director: Philippe Starck, the French design guru famous for his style pieces, from chairs to juice-squeezers.

"There are lots of things that traditionally are given to journalists, ministers, delegates," Starck has explained to the news agency AFP. "For the first time in the history of the EU, everything produced will be of high quality."

Starck, famous for interiors that included the private apartments of former Socialist president François Mitterrand, will style select interiors and exteriors of buildings for some events.

He has also produced more than a dozen EU presidency items, including pens, notebooks and small bags which will be given out to delegates. The stylish goodie bags have already caused ructions when a Starck-designed European briefcase was sent to all French MPs, featuring stationery, a towel rail and a pale grey tie. Some of the women MPs, who all received the ties, denounced it as the height of male chauvinism.

But for ordinary EU citizens unable to blag a set of Starck freebies, he has designed a special two-euro coin - 20 million of which will go into circulation across Europe from today.

"Bernard Kouchner wants the French presidency to have a very interesting, very creative profile, " Starck said. The idea was to show "a very modern, very creative France of high technologies, not France wearing a beret, but an avant-garde France"."
The Guardian 1 July 2008

Starck has also just been commissioned by the BBC to head up a new series about the future of design. Why didn't they choose someone English, there's so many fab designers in the UK - why Starck! He needs to do one over here....the deco revolution has started in France, and soon we'll have "trés grande designs" "Brico SOS" and "Comment reviver votre longere"

2 comments:

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Shop Ticket Holders said...

At work we are trying to make life enrichment boxes for each of our Alzheimer's and Dementia Residents. I stated I would try and see what I could come up with and see what donations I could pull together. I understand that this is a weird list of items, but basically we want to get each resident there individual box.