This is a simple technique that can be used for mental stimulation or practical application, depending on what you have in mind at the time. It is an excellent tool for breaking you out of a functionally fixated mindset. To use this technique, think of an item or object, usually a common one like a brick, toothpick, pencil, or bucket, and set the task of thinking of all the possible uses for that object, without regard to what the object is normally used for, what it is named, or how it is usually thought of.
Sometimes a time limit, like three to five minutes, is given. Other times a quantity limit, like 25 to 100 is given. All the techniques of idea generation are used, from checklist to attribute analysis to random stimulation.
Try It Yourself
Uses For.
Choose one of the items below and think of at least 25 original uses for it. (That is, you cannot list things that the item is already used for.) The uses can be fanciful, but should at least approach practicality. Describe each use in a sentence or two.
a cardboard box
a towel
a nail
a sheet of paper
a spoon
a fan
a roll of adding machine paper
a ball point pen
the yellow pages
an inner tube
a candle
three feet of Scotch tape
a plastic drinking glass
a toothpick
a marble
old newspapers
worn out automobile tyres
non-returnable soda bottles
tons of broken rubber bands
pencils
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