Last week, IKEA offered fatigued Stockholm shoppers a similar form of respite by installing a Sovhotell (sleep hotel) in one of the city's downtown shopping centres. After checking in at Sovhotell's front desk, guests were asked whether they normally sleep on their stomach, side or back, and were given a pillow to suit their personal sleeping style. In addition to single and double beds, the Sovhotell also featured a bridal suite.
Guests were welcome to snooze for 15 minutes, and were given eye masks and headphones with soothing soundscapes to help them benefit from their sponsored power naps. According to IKEA, inspiration for the Sovhotell came from Japanese capsule hotels and from the fact that the shoppers in its own stores are occasionally found napping in the bedroom section.
Website: www.ikea.com
Wednesday 30 April 2008
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