Personalisation is already here is many of our products and brands, but now we have a new trend which relates to our DNA - how personalised is that? Here are two examples...
DNA 11 creates personalized art from DNA and fingerprints. For DNA art, a simple method of non-invasive collection includes a mouth swab. The company then harvests a sample of the client’s DNA to capture their genetic fingerprint and transforms it into an artistic representation of a person’s life code. Prices range from EUR 299 to EUR 892. To get started, clients simply select a size and custom color. DNA 11 then sends out a FingerPrint collection kit that includes: a fingerprint collection card, easy-to-use ink strips, and step-by-step directions.
Story and images thanks to www.trendwatching;com
Along the same lines, My DNA Fragrance makes individual fragrances by incorporating their clients’ DNA. The company sends customers a home swab kit to collect the DNA sample, which they then use to create the perfume. The one-time DNA swab and lab test costs USD 99.99, while a 4oz. bottle costs USD 134.99. From the site: “The fragrance is subtle and explodes into your unique mixture of exotic smells. The fragrance is delivered in a 4 oz. aluminum bottle which preserves the freshness of your fragrant elixir.” Soon to follow: lotion, bath products, and shampoo & conditioner.
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